South African Airways banks on Mauritius to attract Nigerian clientele

South African Airways (SAA) is intensifying efforts to position Mauritius as a destination of choice for Nigerian travelers. The airline recently organized a working lunch with local tourism sector professionals, as part of an ambitious strategy to develop this route.

A promising market to explore
The event, held in Lagos, aimed to present the attractions of the Mauritian archipelago to Nigerian tour operators and travel agents. Leke Bamtefa, SAA's Country Manager, makes no secret of her optimism: "This initiative aims to expose our key trade partners to the many opportunities that Mauritius offers, a vibrant destination for leisure, weddings, honeymoons, and outdoor activities."

The executive is banking on the encouraging performance of this route to justify the upcoming organization of a familiarization trip for industry professionals. The objective: to allow them to personally discover the Mauritian destination.

Facilities to attract clientele
SAA can count on the support of experienced local partners. David Collard, representative of the airline's commercial partner, explains the adopted strategy: "We are partnering with SAA to develop Mauritius as a potential market in Nigeria. We are passionate about welcoming customers to our country so they can enjoy the many land and sea activities offered."

A major advantage for Nigerian travelers: visa exemption for travel to Mauritius. All that's needed are the required travel documents, including travel insurance, an air ticket, and a budget of $100 per night, accompanied by pre-booked tourist activities or planned upon arrival.

A successful charm offensive
To make a lasting impression, SAA organized a raffle offering complete trips to Mauritius. The grand prize, including three nights of accommodation, transfers, excursions, and SAA air tickets, was won by Eloho Kagho. Muyiwa Matilukuro secured the second prize, while Yinka Folami, president of the National Association of Nigerian Travel Agents (NANTA), received a courtesy gift.

This initiative is part of a broader approach to diversify destinations offered by SAA, as the company seeks to capitalize on the recovery of international air traffic and Nigerians' growing appetite for leisure travel.