Just 1h30 flight from Port-Louis, Rodrigues deliberately cultivates its difference. Where Mauritius focuses on luxury and hotel complexes, its little sister of 108 km² advocates for a more intimate approach to travel. The Rodrigues Tourism Authority (RTA), present at pavilion 1 – stand M 052 of Mauritius Island, will highlight this "slow travel" philosophy that appeals to French clientele increasingly seeking authentic experiences.
Jean-Alain Wong So, head of the delegation, will accompany local Rodriguan tourism stakeholders in this charm offensive. The objective: to convince French tour operators that Rodrigues can constitute a credible alternative to the over-invested destinations in the region.
A Preserved Ecosystem as a Sales Argument
With its crystal-clear lagoons, verdant mountains and population of 42,000 inhabitants, Rodrigues banks everything on its preserved character.Villa du Sud, La Belle Rodriguaise (photo), Coastal Lodge, Villa Le Marin and Happy Destination Auberge embody this new hotel offering, far from the standards of industrial tourism.
This niche strategy responds to growing demand for more responsible tourism. An orientation that could well appeal to Parisian professionals, while the sector seeks to diversify its destinations in the face of saturation of certain Indian Ocean islands